MBA Digital Marketing Program Overview

Program Overview

An MBA in Digital Marketing is a Master of Business Administration degree program that focuses on digital marketing strategies, techniques, and tools and covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, digital analytics, and mobile marketing, among others.

Why study MBA in Digital Marketing online?

Flexibility, self-paced, global perspective, affordability, and provision for learning while earning make pursuing an online MBA in Digital Marketing very lucrative. Many individuals who, for a variety of reasons, were unable to pursue higher education are given a tremendous opportunity by it.

Key Highlights

  • Job-oriented
  • Learning Flexibility
  • UGC recognized
  • 100% Online
  • Multiple Mode of Communication

Program Duration

A 4-semester, 2-year post-graduate program can be completed with an online MBA in Digital Marketing.

Eligibility Criteria

Graduates in any discipline are eligible for this course.

For Whom

For Whom

Aspiring for Dual Degree

Break the Career Hurdles

To Re-launch ones Career

Wants to Pursue Studies while Continuing Job

  • Program Benefits
  • Career Options

Program Benefits

  • Improved opportunities: The demand for professionals in digital marketing has surged since the Covid-19 outbreak and is anticipated to continue growing.
  • Option to be Freelancer: A lot of independence is possible because digital marketing is done online.
  • High Growth Rate: The digital marketing sector is booming and expected to cross 17000 crores. So there is no dearth of employment or professional growth.
  • Helps in Building Business: Reaching the intended audience through digital media is quick and affordable. Consequently, it is essential for the growth of the company.
  • High ROI: The Return on Investment for an MBA in Digital Marketing is pretty high, therefore it's a fantastic choice to invest your time, effort, and money in this program.
MBA Digital Marketing Program Benefits

Career Options

  • Business Operations Manager: A Business operations manager is responsible for supervising all business activities, establishing organizational objectives, examining day-to-day activities, and making adjustments that will benefit the company.
  • Digital Marketing Executive: The organization, implementation, and optimization of online marketing initiatives fall under the purview of a Digital Marketing Executive.
  • Brand Manager: Building the company’s products or services and monitoring brand campaigns are the main responsibilities of a Brand Manager.
  • Social Media Manager: A Social Media Manager is responsible for planning, developing, implementing, and managing strategies for the social media accounts of a company, organization, or individual.
  • Content Marketing Strategist: A content marketing strategist's primary duty is to plan, design, develop, edit, and publish pertinent material depending on the business goals of a company and users' needs.
MBA Digital Marketing Career Options

Course Curriculum

Semester Wise Courses

  • Quantitative Methods
  • POM & Organizational Behavior
  • Business Economics
  • Financial and Management Accounting
  • Marketing Management
  • Business Environment (National and International)
  • Business Legislation
  • Business Communication

  • Design Thinking and Innovation
  • Introduction to Business analysis & R Programming
  • Business Research Methodology
  • Human Resource Management
  • Financial Management
  • Operations Management
  • Information systems & ERP
  • Soft Skills for Managers

  • Strategic Management
  • Entrepreneurship & Family Business
  • Sectoral Elective 1

  • Business Ethics & Corporate Governance
  • Sectoral Elective 2
  • Management Research Project

Elective Courses

  • Media Planning
  • Search Engine Optimization
  • Affiliate Marketing
  • Social Media Marketing & Analytics
  • Mobile Marketing
  • E-Mail & Content Marketing
  • E Commerce
  • Digital PR & Corporate Communication

Sectoral Electives

Fee Structure

Programme Level Duration in Years App fee in Rs Admission feein Rs No of sem's Total-Tuition fee per programme in Rs Examination fee (UG & PG: 500/- per sem) in Rs LMS fee-(500/- per sem) in Rs Total Fee
MBA Digital Marketing PG 2 500 1,000 4 60,000 2,000 2,000 65,500

Support During the Program

Onboard session for new Students
KLU conducts an ‘Onboard Session’ for the newly enrolled students.
Academic Calendar for the Semester
KL University provides Academic Calendar to the Students.
Learning planning weekly Schedule of Learning
To ensure that students clear exams, the KLU provides a ‘Weekly Schedule of Learning’.
Robust LMS Platform
User-friendly LMS platform is used.
Faculty and Mentor Connect
KLU helps students to progress in their education.
Examination Review and Preparation Guidance
KLU assesses the student’s progress and guides him/her in examination preparation.
BBA Online

Frequently Asked Questions

A. A 2-year management program called the MBA in Digital Marketing provides instruction and information on how to use marketing tools on digital platforms to advertise a good or service and grow a customer base.

A. Credibility, faculty, program, aptitude, and placements are a few things to consider when choosing an online MBA in Digital Marketing.

A. To succeed in the realm of Digital Marketing, it is essential to possess a variety of abilities, including leadership, analytical ability, business savvy, market savvy, innovations & creativity, and, above all, effective communication.

A. The freedom to learn at your speed, a range of communication options, and the chance to keep working while you are a student with all the advantages of finishing an MBA in Digital Marketing online. Professionals prefer this degree because of the good earnings and multiple opportunities.

A. A person with an MBA in Digital Marketing is exceptionally well paid.

A. A Social Media Manager is responsible for planning, developing, implementing, and managing strategies for the social media accounts of a company, organization, or individual.