Top 12 Career Opportunities with MBA in Digital Marketing

In this post, we’ll explore the role of Digital Marketing and the career opportunities available to those with an MBA in Digital Marketing. Additionally, we’ll understand the purpose of several of the top 12 profession options.

Within the ever-changing Indian business ecosystem, there is an unparalleled demand for qualified Digital Marketing specialists. The younger generation is tech-savvy and spends a lot of their time online with other generations. Especially in India, where there is access to high-quality, reasonably priced internet. When so many are spending their good amount of time online, it will be a better strategy for marketing on the digital media. And hence, Digital Marketing became an invaluable asset. Digital media marketing is more effective in India when there are a lot of people using the internet. Now, a question arises as to what extent Digital Marketing is a good career option.

Is Digital Marketing a Good Career Option?

In the field of Digital Marketing, there is significant demand for qualified workers in various disciplines who can offer creative flexibility. It also assures a potentially high pay package. One of the best parts of this course is that one can be an entrepreneur or work as a freelancer after getting proper experience in the field. Below are 12 of the several employment opportunities available in this field:

  • Digital Marketing Manager: Digital Marketing Managers promote a company’s brand, products, and services by planning campaigns, examining metrics, and identifying trends. To succeed as a DMM, one must have a good knowledge of social media. This aids in expanding the clientele and strengthening the internet presence of the client's brand, both of which increase revenue.
  • Advertising Manager: The amount of advertising a product gets determines how much of a brand it has on its own. The AM is a significant person in the advertising industry. An AM works with a range of departments, such as art directors, sales reps, and finance staff, to market the goods or services. They enable us to connect the cord between consumers and brands.
  • Brand Manager: Brand managers play a vital role in any marketing team because they create strategies that work, help differentiate businesses from the competition, raise brand recognition, and foster customer relationships. Brand managers do market research to ascertain whether a particular commodity or service is appropriate. This research includes creating marketing and advertising plans and managing the budgets that go along with them, like organizing promotional events, keeping an eye on prices and sales, and (re)assessing how the brand can appeal to a wider range of consumers.
  • Social Media Manager: Who is the Social Media Manager? The individual in charge of organizing, carrying out, and supervising a company's social media strategy is known as a Social Media Manager. SMMs are crucial for creating and maintaining a positive internet presence for businesses or individuals. They encourage traffic, recognition of the brand, and strong bonds with the intended audience.
  • SEO Manager: Why do you need an SEO manager? It’s highly advised that instead of spending huge money on advertisements, one should have an idea of search engine optimization or hire an SEO Manager because that person is a professional who specializes in improving content’s visibility in search engine results by optimizing online content. Analyzing website performance, conducting keyword research, and managing content creation are a few of the things that a SEO Manager’s work profile includes.
  • Business Development Manager: Are you wondering what the Business Development Manager does? For any business or organization, keeping current clients is just as vital as acquiring new ones. A BDM is a crucial employee of an organization who goes on to retain old customers by offering them special offers or concessions. Simultaneously, the individual provides information on the company's recently introduced products and services, as well as those that clients may utilize in the future.
  • PR Manager: If you are wondering why the post of PR Manager has been there even before the advent of the internet, then what’s the role of that person in the age of digital marketing? Then there is a slight change in the approach there. What does it mean to be a public relations manager in the age of digital marketing if the role existed even before the internet? The role is then modified somewhat after that. The PR manager must also choose the appropriate medium to best serve customer’s needs while simultaneously containing or carefully managing any negative opinions.
  • Media Strategist: Proper strategy is an essential part of success. Now, what is the role of a Media Strategist? Depending upon the company, organization, or individual’s requirements, MS evaluates and analyzes various media options available that are apt for that situation.
  • E-Commerce Marketer: To promote and sell a product or service, an E-Commerce Marketer develops and implements strategic marketing initiatives. To optimize an e-commerce company's online presence and increase sales, digital advertising, SEO, channel optimization, and market research are among the duties of E-CM.
  • Channel Head: TV is the most popular media that reaches a large number of people at the same time. A Channel Head ensures that information related to a product or service reaches a large number of probable clients.
  • Product Manager: A manager who is responsible for the overall business strategy, which may include drawing strategy, advertising, distributing, advertising, selling, and so on, to bring profits to a company or an organization.
  • Web Analyst: Web Analysts frequently handle website construction, maintenance, and cost analysis. In addition, that person is responsible for making decisions about hiring, equipment purchases, and new technology for website development.

There are other jobs like Digital Advertising Manager, Affiliate Marketing Manager, Email Marketer, SEO Content Writer, and so on for degree holders in MBA in Digital Marketing. Therefore, the career outlook for digital marketing is encouraging for those who possess an MBA in Digital Marketing.

KL Online is a fantastic choice if one is interested. Enroll in an online MBA with a Digital Marketing as a specialization and open a plethora of opportunities. Numerous students, especially those from outside, choose to continue their studies here because they perceive the benefits of doing so. Upgrade and enter the field of your choice from the above, and enjoy exponential professional growth.


To wrap up, after completing an MBA in Digital Marketing a person can join the evolving digital landscape and open up a plethora of existing and diverse career opportunities. Irrespective of roles like Digital Marketing Manager, SEO Specialist, Social Media Strategist, Data Analyst, and so on, anyone who graduates with an MBA in Digital Marketing can aspire to them.